Originally posted by FutureBull
After going through Zee News- Jindal episode. I think scams are big earning driver for news channels.
> Bring eye balls and hence advertisers
> You could do sting to extort money. I think all of us ae ignoring this revenue driver. |
If you watch local channels you will realize that extortion is not only at B2B level but at B2C level and C2C(Journalists earning by threatening) level as well. So, in that sense these channels may compete with ITC and Titans of the world. Here are some examples.
a. Showing a PG owner how she is exploiting ladies by keeping more than allowed number of persons per room. I did not know any rules existed until I saw it on TV.
b. Showing a Baba as a married person, and he is crying and going to wits ends to proove that the women in question is not his wife.
I would doubt any of that is for social cause.
Sometimes I feel that is their real business. Everything else is to keep people glued so that they can earn this money.
Edited by gyansr - 06/Dec/2012 at 9:32pm