Dish TV to install DTH services on Lalu`s train
After successfully rolling out mobile direct-to-home (DTH) units for cars, the country's largest DTH operator, Dish TV, will soon install its DTH services on-board Railway Minister Lalu Prasad's special train.
This will be followed by Dish TV's installation on-board luxury tourist train (Palace on Wheels), a Goan cruise liner and on Ashok Leyland buses. Dish TV is already fitted on-board 21 Kingfisher aircraft.
This move will make Dish TV, an Essel Group company, the first DTH operator to have installed their DTH services in consumer homes, cars, buses, aircraft, cruise liners and on trains.
Currently, there are three private DTH operators in the country — Dish TV, Tata Sky and Sun Direct. Apart from Dish TV, no other DTH service provider has been able to provide its services on aircraft, cars or trains.
In order to establish that the DTH signals can work on a fast-moving train, Dish TV will initially install its special DTH equipment on-board Railway Minister Lalu Prasad's special train. The special hardware for this purpose is being sourced from Israel and costs about Rs 1.8 lakh.
Once the successful trial run on-board the railway minister train is over, Dish TV will get the permission to install its services on luxury tourist trains too, company sources said.
The company is believed to be in talks with other leading airline companies for installing its services but no formal agreements have come through so far.
According to sources, Dish TV has also entered into arrangements with Ford Motors to provide Dish TV fittings as a genuine accessory on the sale of its sports utility vehicle Ford Endeavour. A similar deal is expected to be announced with General Motors.
The company expects to sell at least 30-40 Dish TV mobile units each month along with the sales of SUV's from both Ford and General Motors.
SOURCE : BS