For some reason, the message i posted yesterday on this thread has
gone missing - Basant can you look into this?

And suraj has just confirmed what i had written on that message - about Sanuj! :-)

I have interacted with him on MMB on quite a few ocassions, so good to see
him join this forum as well.

Kerala Ayurveda looks interesting...looking forward to more details.
At that time, when Sanuj was discussing about it with Damani, i was
fully invested, and so didnt look into this. Maybe now i will have a look into it.

Dear everyone

Iam sanuj, I have been recommending Kerala Ayurveda to my friends and associates in the past one year.

Now, after our (Me and Suraj) meeting with Mr.Vangal, iam much more convinced about their long term strategy, they wish to be pioneers of Ayurveda globally.

I think if vangal can take the business on right track and scale up operations, KAPL will make a big Fortune for the investors.

Just imagine, global Pharma industry size is over $650billion, but still western systems don’t have proven medicines for diseases like cancer and diabetics. India is world’s diabetic capital, even if traditional systems like Ayurveda can provide a solution for these killing diseases ………….

KAPL wants to educate or make awareness to westerns to the need and advantage of using Ayurveda medicines and treatments into their daily life.

Even if a small Pie of 650$billion global Pharma market, Turns to traditional systems, it could open a huge market for Ayurveda products.

Global Pharma majors are also very keen on Ayurveda medicines and treatment systems, KAPL can jointly work together on Research & development of new products.

I think the KAPL’s new team is just started to evaluate the situation, they will come up with their plans and strategies in coming months, but one thing is sure, they are aiming really BIG.

CONVICTION and LONGTERM VISION WILL ALWAYS REWARDS YOU

I think only few peoples had conviction on Pantaloons or Financial technologies of the world, when they were too small and under rated, but those who stayed in their conviction made their fortunes.

Iam fully convinced in the long term future of the industry, and the guys who are running the business are renowned and respected globally……they have proven record in their marketing and management skills.

KAPL also have exposure in healthcare software, Nursing consulting, training and recruiting.

I think on a market cap of 60Cr, it’s compelling to make a big bet………

i asked to Ramesh Damani on KAPL, HE replied me that "Unfortunately until i meet him i am unable to express an opinion on KAPL. It certainly seems exciting, but its value as a business proposition needs to be seen. Can he scale up the business? "

KAPL Sites
www.katra.biz
www.kaplayurveda.biz
www.ayurvedagram.com
www.ayurvedaonline.com
www.katrahealthcare.com
www.katrasoft.com
www.katranurse.com

Small brief on Katra group chief Ramesh Vangal

Ramesh Vangal is the Founder and Chief Executive of Scandent Group, an 800 man global organization focused on Business Process Outsourcing, Enterprise Solutions and IT services. Prior to this he has set up AT INDIA LLC, co-managing a VC fund. He also served on the Board of Infosys between 1997 and October 2001 and was its first overseas Director.

Mr. Vangal was the past Chairman of Seagram Asia Pacific (now Pernod Ricard)- a leader in the Asian spirits and wine business between 1997 and 2001. In addition to this, he had been the company's joint venture partner in India. Both businesses witnessed great turnarounds and explosive growth during his tenure.

Prior to Seagram, Mr. Vangal was President, Asia Pacific for PepsiCo Foods and also a Member of PepsiCo's Worldwide Council. He led PepsiCo's entry into India, an initiative that became the basis of a Harvard Business School case study. In 1992, he was the first recipient of Pepsi-Cola International's High Performance Leadership Award.

Mr. Vangal received an engineering degree from the Indian Institute of Technology. Mumbai in 1977. He completed his MBA from the London Business School in 1979 and became the first Asian to be awarded the school's "Alumni of the Year" honor in 1996.

He started his career with Procter & Gamble in Geneva, Switzerland and subsequently completed several operations and marketing assignments in Europe, the Middle East, Central America, the Caribbean and West Africa.

Mr. Vangal is a Charter Member of TiE Silicon Valley, and on the Advisory Board of London Business School. He is also the Chairman, Marketing & Brands Committee with Confederation of Indian Industry (CII) and its member on the National Council.

warm regards
sanuj kadavil

Dear Suraj / Sanju,

Whenever you get any details on this one, do post here Ajith. I am watching this one closely. I am still not clear how they plan to take on the pharma industry. Ayurveda is great but when selling products, the most formidable opponent would be the pharma companies' use of power and knowhow with political parties to try to stop the spread of ayurveda. It has to do more with politics and finance than good products.