No inmobi has not been bought. I gave those figures for comparison with Ybrant. Inmobi is one of the poster boys of Indian digital success. They claim that they are largest after google in mobile ad space and also they are the largest independant mobile ad network - http://www.inmobi.com/company/.

Ybrant came later to the mobile digital ad network. But they are well entrenched in the web ad network with quiet prominent clients and ad agencies as clients.

The point I was making is that inmobi has got a valuation of USD 1b. Ybrant based on CMP already is at USD 1b (considering 500m+ shares at Rs. 100+). How would the market value them?

True reverse merger in most cases are suspect. But then there are cos. like Arshiya International who have taken this route. My sense is reverse merger is a faster option than IPO and also avoids some procedural hassles. Obviously the rogue cos. use it for other nefarious purposes.








Edited by srisaurabh2000 - 12/Nov/2011 at 8:08pm

1. My sense is that would be based on impressions.
Inmobi is much more a global player. They started in US only last year and done well. That is probably one of the reasons the valuation has jumped significantly from last year. And from what I hear they are hiring previous google head in Europe and previous Microsoft head in Japan.

Admob,iAds were more  US players when they were bought which has been a dominant market. Admob was sold at $750m so obviously this would have led to rise in valuation of inmobi. Milennium media is coming with an IPO next yr. at $700m.

For LGS,
1. They have tie ups with big brands over the world and also prominent ad agencies and have 2000 clients. They also have 1500 plus publishers including Facebook, google etc. and one of highest advertisers on Facebook. In Latin america they had acquired dream ad which does exclusive sales house for Microsoft Advertising.

2. It is a USD 68b industry which can grow to 100b by 2015. And anyways LGS uses all the prominent publishers so they should be better placed.

Agree on the valuation part as this is speculative and as I mentioned that this is only a trading bet. There is no point in buying at this price and without Ybrant's financials avlb.



Edited by srisaurabh2000 - 13/Nov/2011 at 10:59pm

Originally posted by arebaba Does anyone know when the merger will be completed and new shares start trading? Tx

Don't think these dates have been indicated yet.