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nannu_68
Senior Member
Joined: 01/Feb/2008
Location: India
Online Status: Offline
Posts: 308
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   Posted: 26/Aug/2010 at 1:32pm |
Originally posted by Shadofax
Is it not already out ? |
In my opinion, Nope  The realisation has begun to dawn but not comprehensively understood by majority!
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nannu
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karn
Senior Member
Joined: 05/Apr/2010
Online Status: Offline
Posts: 798
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Posted: 26/Aug/2010 at 5:57pm |
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Tipping Point is great. So are other books by gladwell, blink, outliers and what the dog saw? there is a video on ted talks as well. for indian brands one may check out superbrand website.
regards,
k.
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“Invert, always invert.”
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brijwanth
Senior Member
Joined: 13/Oct/2008
Location: India
Online Status: Offline
Posts: 143
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Posted: 30/Aug/2010 at 3:59pm |
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Brands can also reach breaking point due to technology
For example Apple's the latest ipad is succesful but may be Adam which is already making waves with it's technology may reduce the business life of the brand IPad. Click below to check Adam, made by an Indian Company Notion Ink
http://www.slashgear.com/notion-ink-adam-hands-on-0969281/
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Past will not be repeated in future but peaks and troughs do revert to mean, period and order of those peaks, troughs and mean days is the one i.e. not predictable- riser3 valuations
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Kautilya
Senior Member
Joined: 08/Feb/2010
Location: India
Online Status: Offline
Posts: 459
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Posted: 05/Mar/2011 at 7:56am |
Brand Failures, interesting read on some of the big branding mistakes of the past.
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My indecision is final.
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Ravenrage
Senior Member
Joined: 21/Jun/2010
Location: India
Online Status: Offline
Posts: 859
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Posted: 05/Mar/2011 at 9:22am |
Originally posted by Kautilya
Brand Failures, interesting read on some of the big branding mistakes of the past. |
Any links to download that ?
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barla
Senior Member
Joined: 15/Sep/2008
Location: India
Online Status: Offline
Posts: 779
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Posted: 06/Mar/2011 at 3:21pm |
book is interesting. Taking a long tiem to download. Saw the index. They rate Kellogs as a fialure in India.
Also the tired brnads are Pears, Kodak and Levis!!.
How much does the book cost. Is a PDF version availabel
Originally posted by Kautilya
Brand Failures, interesting read on some of the big branding mistakes of the past. |
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SimpleInv
Senior Member
Joined: 10/Oct/2010
Location: Sweden
Online Status: Offline
Posts: 158
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Posted: 06/Mar/2011 at 2:42am |
Originally posted by Alok Bhola
None of the three product lines mentioned above (Apple, Gillette, Titan) can be classified as mediocre products that have become great success merely due to a genius sales team.Actually, the way I look at it, all three represent a combination of high quality (relative to price) products supplemented with maybe above average sales effort.
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I totally agree. Titan being cheaper than cheapest swiss watch(swatch), have some really cool stuff. Thinnest watch on earth :)(titan edge), Orion's(for around 100 euros) design is comparable to many danish/french brands in 250 euros range.I am not sure how to compare quality, but few of my titan watches have outlived a Tag.
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barla
Senior Member
Joined: 15/Sep/2008
Location: India
Online Status: Offline
Posts: 779
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Posted: 07/Mar/2011 at 4:49pm |
Just curious to know. How does one value a watch. I mean I was told by a watch fanatic, that wathces by exculisve watch companies are superior to watches by companies ahving multiple product lines. Like the watch may haver jewelery and be expnesive but it is not the best.
Originally posted by SimpleInv
Originally posted by Alok Bhola
None of the three product lines mentioned above (Apple, Gillette, Titan) can be classified as mediocre products that have become great success merely due to a genius sales team.Actually, the way I look at it, all three represent a combination of high quality (relative to price) products supplemented with maybe above average sales effort.
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I totally agree. Titan being cheaper than cheapest swiss watch(swatch), have some really cool stuff. Thinnest watch on earth :)(titan edge), Orion's(for around 100 euros) design is comparable to many danish/french brands in 250 euros range.I am not sure how to compare quality, but few of my titan watches have outlived a Tag. |
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