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prosperity
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Joined: 01/Sep/2006
Location: India
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Posts: 546
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   Posted: 22/Jan/2007 at 7:35pm |
Basantji, you avoided me in referring Kulman as Mr. Buffet, so i have stopped it ... but then your words reminded me of "Mr. Buffet" 
Edited by prosperity - 22/Jan/2007 at 7:36pm
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kulman
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Joined: 02/Sep/2006
Location: India
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Posts: 9319
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Posted: 22/Jan/2007 at 11:58am |
Kahin yeh Hindi muhaware jaisa to nahin? makhhan laga ke!!
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Life can only be understood backwards—but it must be lived forwards
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prosperity
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Location: India
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Posted: 23/Jan/2007 at 12:04pm |
hindi muhawara bhi change ho jaayega, dekho dekho aagge aagge hota hain kya ...
From "makhhan laga ke", it would now become "margarine laga ke" ;)
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kulman
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Joined: 02/Sep/2006
Location: India
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Posted: 23/Jan/2007 at 5:25pm |
"margarine laga ke" ................Insha Allah !!!
The quarter ending Dec'06 results were not impressive though. As somone mentioned it appears a real long-term story (if at all) for a patient investor.
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kulman
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Location: India
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Posted: 05/Feb/2007 at 6:59am |
Amul, Zydus cross swords over butter commercial
RATNA BHUSHAN
TIMES NEWS NETWORK[ TUESDAY, FEBRUARY 06, 2007 05:26:58 AM] |
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GURGAON: It’s an utterly butterly claim that has not gone down well with the market leader. Gujarat Co-operative Milk Marketing Federation (GCMMF), which sells the country’s largest butter brand Amul, has raised objections to Ahmedabad-based Zydus Cadila’s latest ad campaign for its NutraLite margarine brand. Zydus has positioned its NutraLite margarine as a product that is better than butter.
GCMMF, which had recently written to the Advertisement Standard Council of India (ASCI) against several claims made by NutraLite through its ads, obtained a positive response from the ASCI on Monday, upholding GCMMF’s claim. The ASCI, in its note to GCMMF, a copy of which ET has obtained, states, “We have written to the advertiser to withdraw/modify the said ad, to which we are awaiting their response.”
While Round One of the battle has gone in Amul’s favour, Zydus plans to make a counter claim and present a fresh case before the ASCI, justifying its stance.
Zydus Cadila senior vice-president Anand G Deo said, “We are meeting the ASCI on Tuesday with all necessary documentary proofs which back our claims. We stand by our statements, and we, in fact, are raising objections to the advertising of Amul Lite which makes misleading claims.”
GCMMF officials, on their part, insist that NutraLite’s advertising is ‘denigrating and discrediting’ butter as a category. Amul’s chief general manager RS Sodhi said, “The advertising makes unfair comparisons between two completely different product categories. It is like comparing cheese with chalk.” In its letter to the ASCI, Amul had stated: ‘NutraLite’s campaign which says butter is made from animal fat’ is misleading and categorises butter as a non-vegetarian product, which is not true. Further, the advertisement states that butter contains high cholesterol which increases the risk of heart disease.
Cholesterol is essential for various body metabolisms. And there is no conclusive scientific evidence that proves that cholesterol intake is linked to heart diseases. Secondly, the cholesterol content of butter is relatively low.” The letter adds that NutraLite’s packaging conceals essential facts about the product, such as total fat content, trans-fat content, saturated fats, and so on. The letter also states that NutraLite contains the same amount of fat and calories as in butter.
While NutraLite is positioned as 100% fat-free margarine, GCMMF has two butter-based brands in its portfolio Amul butter and Amul Lite — a butter-based low-fat bread spread. Amul monopolises the Rs 600-crore domestic butter market with an over 85% brand share. The margarine market, on the other hand, re-mains very small, estimated at a little over Rs 60 crore.
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Edited by kulman - 05/Feb/2007 at 7:01am
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Mr. V
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Joined: 01/Mar/2007
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Posted: 02/Mar/2007 at 11:33pm |
Amul already has a margarine product.
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Mr. V
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Posted: 20/Mar/2007 at 11:48pm |
I asked a friend of mine in Bangalore and my mom in Kolkata to enquire about nutralite in the neighbourhood stores. Far from stocking it, the shopkeepers hadn't even heard about it.
The present market of Nutralite is obviously very small and for the sake of clarity, it would be good to hear from the management about their future plans of expansion.
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kulman
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Posted: 20/Mar/2007 at 7:33am |
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Interesting. Thanks for the feedback, Mr. V.
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