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basant
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   Topic: How do brands break out?
Posted: 30/Apr/2009 at 9:07pm |
| How do brands break out?
We have seen four successful break-out routes which established brands have used:
A major product modification by the parent brand
Launch of an iconic or breakthrough product under a new sub-brand
Adoption or championing of a new cause or life theme by the brand
A new ‘owner’ imprinting his or her personality on the brand
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Edited by basant - 30/Apr/2009 at 9:10pm
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'The Thoughtful Investor: A Journey to Financial Freedom Through Stock Market Investing' - A Book on Equity Investing especially for Indian Investors. Book your copy now: www.thethoughtfulinvestor.in
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Shikari_Shambu
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Posted: 30/Apr/2009 at 10:25pm |
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IMO, The Titan Octane is a misfit in the brand breakout examples. It has not done anything to be mentioned in the same breath as :-
Maggi- health bhi , taste bhi
Maruti - Swift
Apple - iPod
Honda - Environment friendly AND most importantly
Tata Tea - Jago re
Authors being from Titan have tried to up their brand. No youngster I know has been rejuvenated to buy a Titan Octane. I dont think youth believe in Titan Octane as their mode of expression.
A good article nevertheless but would have been better if they skipped Titan. Titan is doing ok for itself and does not need this.
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Vivek Sukhani
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Posted: 01/May/2009 at 12:58pm |
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Titan guys think too highly for themselves than whats warranted.
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Jai Guru!!!
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jain208
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Posted: 31/May/2009 at 11:34pm |
Originally posted by babysohigh202
that is a question!!!!!!!!!!! |
... which Titan guys won't like...
Edited by jain208 - 31/May/2009 at 12:49pm
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=======================================
The more it changes, the more it’s the same thing.
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Hitesh Shah
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Posted: 29/Nov/2009 at 3:53pm |
Some time ago, when the Sensex was sub-10K, there was a lot of talk about how the Times group was being strained by their Private Treaty system. Now, the Times group has decided to go in the offensive with large ads in ET testifying to the efficacy of this approach. Their website lists the companies with whom this treaty exists. There is also a write-up on the perceived importance of branding.
Edited by Hitesh Shah - 29/Nov/2009 at 3:54pm
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Hitesh Shah
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Posted: 29/Nov/2009 at 4:13pm |
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It is somewhat of a paradox that one of the brands with a tie-up with the Times Private Treaty, is itself promoting "generic"!
PRIL offers a whole bunch of "store"-brands in various items and the latest is Kellogg clones (cornflakes, wheatflakes, etc.).
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Hitesh Shah
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Posted: 05/Dec/2009 at 7:47am |
Here's something quite often extolled by a brand: Godrej ... portrayed other creams as causing rashes and allergy and not being skin-friendly.Good Knight with natural ingredients, on the other hand, was made out
to be safe on the skin, Dabur had said in its application before the
court.SourceI don't know why it's naturally assumed that natural ingredients are safe or non-allergenic. People are known to suffer from allergies arising from pollen, glutens, peanut protein, etc. And all these are natural. To argue that natural = automatically safe is incorrect. I could also mention Ms. Menaka Gandhi's views on milk, but I won't.
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basant
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Posted: 16/Jun/2010 at 8:09am |
Breakout A4 - How to Promote your Brand
using Social Mediahttp://www.slideshare.net/jaxama/breakout-a1-how-to-promote-your-brand-using-social-media
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'The Thoughtful Investor: A Journey to Financial Freedom Through Stock Market Investing' - A Book on Equity Investing especially for Indian Investors. Book your copy now: www.thethoughtfulinvestor.in
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