Risk profile of the investor

Risk reward ratio. Survival in this market is the key

Cost of Capital for leveraged players In a rising interest market it does not make sense to invest in equities. Diversification concerns.

The best time to buy is during a catastrophe, collapse or a free fall 9/11, May 17 th are great examples of such occasions. See how markets react temporarily to political news but permanently to fundamental news.

Are the company's sales likely to grow compounded over a period of 3 to 4 years? If so better to buy low PE companies because they may be re rated upwards.

Is the product pipeline strong enough to take care of falling or stagnating sales of existing products?

Is the Company's profit margin better then its peers within the Industry?

Is the operating margin expanding or diminishing ?If so what is the reason for this. Normally profits should grow at a rate faster then the sales since a large portion of the fixed costs salaries, computers, rents gets spread over a larger number of units?

Is the company in a regular habit of entering the capital markets with a new issue of equity ?

Is the Management heir archy deep and decentralized ? Is it forthcoming? Does the company's website give enough information with regard to the company's plan of action.