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| The Great Indian Consumer Market |
Consumer Classes
(Annual income Rs) |
Number of house holds |
| 1996 |
2001 |
2007 |
Change |
The Rich
(Rs.210,000 or more) |
1.2 |
2.0 |
6.2 |
416% |
The Consuming Class
(Rs. 45,000 -Rs.210, 000) |
32.5 |
54.6 |
90.9 |
179% |
The Climbers
(Rs.22, 500 to Rs. 45,000) |
54.1 |
71.6 |
74.1 |
37% |
The Aspirants
(Rs. 16,000 -Rs. 45,000) |
44 |
28.1 |
15.3 |
-65% |
The Destitute
(Below Rs. 16,000) |
33 |
23.4 |
12.8 |
-61.8% |
| Total |
164.8 |
179.7 |
199.3 |
21% |
| Note: Each household averages 5.5 individuals. Income figures actual not PPP adjusted | |
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There has been a remarkable shift in the expansion of the consuming class .
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The proportion of people living below the poverty lines is also coming down by 65%
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The increase in the number of families in the consuming class will create demand for various businesses like Shopping malls, Mobile Telephony, Auto, Restaurants, entertainment and TV Stations.
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By 2010 India 's middle class population will exceed the total population of the U.S.A
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To find out more about the shift in the Internal dynamics read the section India 2010.
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